In terms of comfort, there's nothing quite like it – and there's nothing comparable price wise. Put the comfort and feel of your underwear above all else."įew pairs will beat silk in that department. "Men are usually practical shoppers, so in addition to underwear fitting well, it has to be comfortable to wear, and also easy to maintain. Our philosophy: less is more."Ībove all else though, Brugger advises that your own comfort should take priority over specific styles or shapes. "Long-lasting is a word that also applies to the design. Since the early 20th century, the brand has made really great nightwear and loungewear with a focus on the classics – which is also an important variable in the big men's underwear debate. "Natural and sustainable fibres such as Tencel are long lasting, and they provide other functions: moisture management, fast drying, lightness and so on," says Claudia Brugger of Hanro's product management division. Some fabrics are better utilised for different situations, too. It's breathable, and is grown without a bucket of pesticides, which is always nice. Plus, there's always that fresh smell the nice lady on advert gets when she buries her grinning face into clean, dry laundry, because that's a totally normal thing to do. Air drying either outside or on a clothes horse is a much gentler alternative to a spinning, angry, red hot barrel (and your utility bill too). Then, when that's all done, eschew the tumble dyer. It might be more convenient to bang in your smalls, towels and denim all at once, but the fabric friction can cause damage to weaker materials – and the lovely organic cotton of your brand new boxer shorts are some of the weakest in the drum. Know that underwear should be washed with likeminded kit. Dialling down the heat of your washing machine can work, and 40 degree washes are just as good as cleaning clothes (unless there are some stains, and if that's the case, they should be thrown out completely). There are ways to extend the lifespan, though. When a waistband starts coming away, prepare to bid farewell. Underwear takes a regular beating at hot temperatures – both in and out of the washing machine – and cotton ultimately breaks down with so much use. Nor is it the same as your favourite go-to suit. It's not a hoody you've had since university. So what gives? As the experts have long argued, men's underwear isn't built to last forever. But too much washing can ruin your men's underwear. Last year's rags won't give you that, either – but a pair of some of the best men's underwear most definitely will.īut First, How Do You Take Care of Your Underwear? You can't put a price on that sort of confidence. Put it this way: if you feel good, you'll look good.
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